After you've logged into My Own Last Words:

  1. Go to any page on the site (e.g. this FAQ).
  2. Scroll all the way down to the bottom of the web site.
  3. Find the "NOTIFY US OF A PASSING" button and click on it.
  4. Follow the steps required to identify the deceased user and provide the appropiate proof (i.e. a death certificate in most cases).