Date of last revision: July 11, 2011.

This policy contains nine sections:

1. Introduction
2. Information We Receive
3. Sharing information on MOLW
4. Information You Share With Third Parties
5. How We Use Your Information
6. How We Share Information
7. How You Can Change or Remove Information
8. How We Protect Information
9. Other Terms

1. Introduction

Scope. This privacy policy covers all of My Own Last Words ("MOLW"). It does not, however, apply to entities that MOLW does not own or control. By using or accessing MOLW, you agree to our privacy practices outlined here.

No information from children under age 18. If you are under age 18, please do not attempt to register for MOLW or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under age 18, we will delete that information as quickly as possible. If you believe that we might have any information from a child under age 18, please contact us through the help page.

2. Information We Receive

Information you provide to us:

Information About Yourself. When you sign up for MOLW you provide us with your name, email, gender, and birth date. During the registration process we give you the opportunity to connect with your friends, family members, and other parties of interest. You will also be able to add a picture of yourself. In some cases we may ask for additional information for security reasons or to provide specific services to you.

Content. One of the primary reasons people use MOLW is to share content with others. Examples include when you upload a photo, upload or record a video, share a document, etc. If you do not want us to store metadata associated with content you share on MOLW (such as photos), please remove the metadata before uploading the content.

Transactional Information. We may retain the details of transactions or payments you make on MOLW. If you do not want us to store your payment source account number, you can remove it using your payments page.

Connection Information. When you create a connection on MOLW, you provide us with the connections name, email, address, and other contact related information.

Information we collect when you interact with MOLW:

Site activity information. We keep track of some of the actions you take on MOLW, such as adding connections, creating assets, or updating your information or the information of your connections and assets. In some cases you are also taking an action when you provide information or content to us. For example, if you share an asset, in addition to storing the actual content you uploaded, we might log the fact that you shared it.

Access Device and Browser Information. When you access MOLW from a computer, mobile phone, or other device, we may collect information from that device about your browser type, location, and IP address, as well as the pages you visit.

Cookie Information. We use "cookies" (small pieces of data we store for an extended period of time on your computer, mobile phone, or other device) to make MOLW easier to use, and to protect both you and MOLW. For example, we use them to store your login ID (but never your password) to make it easier for you to login whenever you come back to MOLW. We also use them to confirm that you are logged into MOLW, and to know when you are interacting with MOLW websites. You can remove or block cookies using the settings in your browser, but in some cases that may impact your ability to use MOLW.

Information we receive from third parties:

Information from other users. We may collect information about you from other MOLW users, such as when a friend adds you as a connection or shares an asset with you.

3. Sharing information on MOLW.

This section explains how your privacy settings work, and how your information is shared on MOLW. You should always consider your privacy settings before sharing information on MOLW.

Name and Profile Picture. MOLW is designed to make it easy for you to find and connect with others. For this reason, your name and profile picture do not have privacy settings. If you are uncomfortable with sharing your profile picture, you should delete it (or not add one).

Other. Here are some other things to remember:

* Some of the content you share and the actions you take will show up on your friends’ home pages and other pages they visit.
* Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users.
* You understand that information might be reshared or copied by other users.
* Certain types of communications that you send to other users cannot be removed.
* When you post information on another user’s profile, that information will be subject to the other user’s privacy settings.

Minors. We reserve the right to add special protections for minors (such as to provide them with an age-appropriate experience) and place restrictions on the ability of adults to share and connect with minors, recognizing this may provide minors a more limited experience on MOLW

4. How We Use Your Information

We use the information we collect to try to provide a safe, efficient, and customized experience. Here are some of the details on how we do that:

To manage the service. We use the information we collect to provide our services and features to you, to measure and improve those services and features, and to provide you with customer support. We use the information to prevent potentially illegal activities, and to enforce our Statement of Rights and Responsibilities. We also use a variety of technological systems to detect and address anomalous activity and screen content to prevent abuse such as spam. These efforts may on occasion result in a temporary or permanent suspension or termination of some functions for some users.

To contact you. We may contact you with service-related announcements from time to time. You may opt out of all communications except essential updates on your account notifications page. We may include content you see on MOLW in the emails we send to you.

To supplement your profile. We may use information about you that we collect from other MOLW users to supplement your profile.

To help your friends find you. We allow other users to use contact information they have about you, such as your email address, to find you, including through contact importers and search. You can prevent other users from using your email address to find you using the search section of your privacy settings.

Downloadable Software. Certain downloadable software applications and applets that we offer, such as our browser toolbars and photo uploaders, transmit data to us. We may not make a formal disclosure if we believe our collection of and use of the information is the obvious purpose of the application, such as the fact that we receive photos when you use our photo uploader. If we believe it is not obvious that we are collecting or using such information, we will make a disclosure to you the first time you provide the information to us so that you can decide whether you want to use that feature.

Memorializing Accounts. If we are notified that a user is deceased, we may memorialize the user’s account. In such cases we restrict profile access to confirmed connections. We may close an account if we receive a formal request from the user’s next of kin or other proper legal request to do so.

6. How We Share Information

MOLW is about sharing information with others — friends and family in your communities — while providing you with privacy settings that you can use to restrict other users from accessing some of your information. We share your information with third parties when we believe the sharing is permitted by you, reasonably necessary to offer our services, or when legally required to do so. For example:

When you make a payment. When you enter into transactions with others or make payments on MOLW, we will share transaction information with only those third parties necessary to complete the transaction. We will require those third parties to agree to respect the privacy of your information.

When you invite a friend to join. When you ask us to invite a friend to join MOLW, we will send your friend a message on your behalf using your name. The invitation may also contain information about other users your friend might know. We may also send up to two reminders to them in your name. You can see who has accepted your invitations, send reminders, and delete your friends’ email addresses on your invite history page. If your friend does not want us to keep their information, we will also remove it at their request by using this help page.

To help your friends find you. By default, we make certain information you have posted to your profile available in search results on MOLW to help your friends find you. However, you can control who can see some of this information, as well as who can find you in searches, through your privacy settings. We also partner with email and instant messaging providers to help their users identify which of their contacts are MOLW users, so that we can promote MOLW to those users.

To help improve or promote our service. Sometimes we share aggregated information with third parties to help improve or promote our service. But we only do so in such a way that no individual user can be identified or linked to any specific action or information.

To provide you with services. We may provide information to service providers that help us bring you the services we offer. For example, we may use third parties to help host our website, send out email updates about MOLW, remove repetitive information from our user lists, process payments, or provide search results or links (including sponsored links). These service providers may have access to your personal information for use for a limited time, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

To advertise our services. We may ask advertisers outside of MOLW to display ads promoting our services. We may ask them to deliver those ads based on the presence of a cookie, but in doing so will not share any other information with the advertiser.

To offer joint services. We may provide services jointly with other companies, such as the classifieds service in the MOLW Marketplace. If you use these services, we may share your information to facilitate that service. However, we will identify the partner and present the joint service provider’s privacy policy to you before you use that service.

To respond to legal requests and prevent harm. We may disclose information pursuant to subpoenas, court orders, or other requests (including criminal and civil matters) if we have a good faith belief that the response is required by law. This may include respecting requests from jurisdictions outside of the United States where we have a good faith belief that the response is required by law under the local laws in that jurisdiction, apply to users from that jurisdiction, and are consistent with generally accepted international standards. We may also share information when we have a good faith belief it is necessary to prevent fraud or other illegal activity, to prevent imminent bodily harm, or to protect ourselves and you from people violating our Statement of Rights and Responsibilities. This may include sharing information with other companies, lawyers, courts or other government entities.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes, we may transfer your information to the new owner so that the service can continue to operate. In such a case, your information would remain subject to the promises made in any pre-existing Privacy Policy.

7. How You Can Change or Remove Information

Editing your profile. You may change or remove your profile information at any time by going to your profile page and clicking “Edit My Profile.” Information will be updated immediately.

Delete uploaded contacts. If you use our contact importer to upload addresses, you can later delete the list on this help page. You can delete the email addresses of friends you have invited to join MOLW on your invite history page.

Deactivating or deleting your account. If you want to stop using your account you may deactivate it or delete it. When you deactivate an account, no user will be able to see it, but it will not be deleted. We save your profile information (connections, photos, etc.) in case you later decide to reactivate your account. Many users deactivate their accounts for temporary reasons and in doing so are asking us to maintain their information until they return to MOLW. You will still have the ability to reactivate your account and restore your profile in its entirety. When you delete an account, it is permanently deleted from MOLW. You should only delete your account if you are certain you never want to reactivate it. You may deactivate your account on your account settings page or delete your account on this help page.

Limitations on removal. Even after you remove information from your profile or delete your account, copies of that information may remain viewable elsewhere to the extent it has been shared with others, it was otherwise distributed pursuant to your privacy settings, or it was copied or stored by other users. However, your name will no longer be associated with that information on MOLW. (For example, if you post something to another user’s profile and then you delete your account, that post may remain, but be attributed to an “Anonymous MOLW User.”) Additionally, we may retain certain information to prevent identity theft and other misconduct even if deletion has been requested. If you have given third party applications or websites access to your information, they may retain your information to the extent permitted under their terms of service or privacy policies. But they will no longer be able to access the information through our Platform after you disconnect from them.

Backup copies. Removed and deleted information may persist in backup copies for up to 90 days, but will not be available to others.

Non-user contact information. If a user provides your email address to us, and you are not a MOLW user but you want us to delete your address, you can do so on this help page. However, that request will only apply to addresses we have at the time of the request and not to any addresses that users provide to us later.

8. How We Protect Information

We do our best to keep your information secure, but we need your help. For more detailed information about staying safe on MOLW, visit the MOLW Security Page.

Steps we take to keep your information secure. We keep your account information on a secured server behind a firewall. When you enter sensitive information (such as credit card numbers and passwords), we encrypt that information using secure socket layer technology (SSL). We also use automated and social measures to enhance security, such as analyzing account behavior for fraudulent or otherwise anomalous behavior, may limit use of site features in response to possible signs of abuse, may remove inappropriate content or links to illegal content, and may suspend or disable accounts for violations of our Statement of Rights and Responsibilities.

Risks inherent in sharing information. Although we allow you to set privacy options that limit access to your information, please be aware that no security measures are perfect or impenetrable. We cannot control the actions of other users with whom you share your information. We cannot guarantee that only authorized persons will view your information. We cannot ensure that information you share on MOLW will not become publicly available. We are not responsible for third party circumvention of any privacy settings or security measures on MOLW. You can reduce these risks by using common sense security practices such as choosing a strong password, using different passwords for different services, and using up to date antivirus software.

Report Violations. You should report any security violations to us on this help page.

9. Other Terms

Changes. We may change this Privacy Policy pursuant to the procedures outlined in the MOLW Statement of Rights and Responsibilities. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account. If we make changes to this Privacy Policy we will notify you by publication here and on the MOLW Site Governance Page. If the changes are material, we will provide you additional, prominent notice as appropriate under the circumstances.
Consent to Collection and Processing in the United States. By using MOLW, you consent to having your personal data transferred to and processed in the United States.

Defined Terms. "Us," "we," "our," "Platform" and "MOLW" mean the same as they do in the Statement of Rights and Responsibilities. “Information” and “content” are used more generally and interchangeably here than in the Statement of Rights and Responsibilities unless otherwise limited by the context.